Luma Drink: The Challenges of Creating a Healthier Soda Alternative
Luma Drink aimed to create a healthier soda alternative but ultimately closed despite an investment of $1.75 million. It faced high production costs and competition from beverage giants, and its sales declined due to inability to break into the cluttered beverage market.
Luma Cola: A Quenched Dream of a Healthier Soda Alternative
Once upon a time, Luma Cola burst onto the scene with a healthier, low-sugar soda. However, it faced intense competition from industry giants and lacked sufficient funding, leading to its demise in 2018.
What Happened to Luma Soda After Shark Tank?
Despite impressing the Sharks on “Shark Tank,” Luma Soda failed to secure funding. Without financial backing, it couldn’t compete with established soda giants and closed down in 2020.
Who is the Founder of Luma Soda?
James Otteson, a former lawyer with a passion for healthy living, founded Luma Soda in 2017. He created a soda that was low in calories, plant-based, and made with all-natural sweeteners.